Thought Leadership and Insight from e-shelter

John Eland

For this edition, we spoke to John Eland, Director Corporate Development, e-shelter

Datacloud: What do you see for the future of the industry?
Big Data, IoT, Consumers, Content and Connectivity will continue to drive demand across the industry for the foreseeable future and this is particularly true in  Edge and Emerging markets, where exponential growth in demand for low latency content , IOT and cloud services at the Edge will in turn drive growth in those markets for data centre, fibre and wireless operators.
In my opinion, we will therefore see increased, and large scale, investment into the 3 sectors of data centre, fibre and wireless. These 3 sectors are inextricably linked as the key components of the digital distribution supply chain and I believe we will increasingly see their convergence into a single platform offering in the future.

Datacloud: What is the biggest opportunity in the industry today?
Customers are increasingly looking for a flexible, fast and scalable partner who can offer them a global  “plug and play” solution  of integrated data centre and telco fibre but on a global scale.
There is a big opportunity to develop capacity in new markets, both Edge and Emerging, and then interconnect  them to the existing major tier 1 markets to offer a “Hub and Spoke” data centre and connectivity  ecosystem  delivered over a robust,  global infrastructure.
Those operators with an existing global presence are already well placed to capture this opportunity and lead the market, those operators and investors who can scale up and move quickly can achieve success  and will either IPO or be acquisition targets as the market continues to consolidate, but for those operators who cannot or will not develop this offering at scale it will be extremely difficult to compete.
As part of the NTT family we are already part of a globally interconnected  network of over 140 data centres worldwide spanning EMEA, Asia and the US and we continue to target new markets for expansion.

Datacloud: What's one of your goals for the next year and how do you expect to achieve it?
We will continue to invest in and grow in our existing markets of Germany, Austria and Switzerland and we shall also focus on our expansion plan to expand into new markets outside of the DACH regions. We have recently acquired sites in Amsterdam and Madrid and these are now both in pre-development and design phases.  We are actively working on further  expansion opportunities across EMEA in 2017.

Datacloud: What do you think matters most in the development of the industry and its effect on business and society?
I think as data centre and Telco capacity expands to support the ongoing development of IoT  and content distribution we will see the biggest and most positive socio-economic effects in emerging markets such as Africa where  digital infrastructure investment and the increased availability of Internet Access and Content  in areas which had limited or no access is already leading to improvements in Education, Healthcare and Social Mobility

e-shelter will be at the Datacloud Europe 2017 congress in Monaco June 6-8th. Meet them there